Screwball product names…

him screwball.PNG

“Him screwball!” — from “Wagon Heels” (1945) (image credit: Youtube)



Given the early settlement dates of south-central Washington State’s apple region, and the late ones for the north end, maybe there’s an understandable reason for apples to have been strongly associated with Indians.

That otherwise bizarre association might have to do with farmers’ living memory of employing Indigenous people to pick their crops. 

Maybe that explains the decades-long trend of naming apple orchards and bands in pidgin English and Chinuk Wawa?

Here are the kinds of examples that got me thinking about this:

Tumwater“, Cashmere, WA (image credit: etsy) :

apples tumwater

“U Like Um”, Cashmere, WA — both pidgin-sounding and a joke on the expression “How do you like them apples?” (image credit: eBay) :

apples u like um

“Yum-Yum”, Wenatchee, WA (image credit: Getty) :

apples yum yum

Skookum“, Chelan, WA (image credit: The Label Man) :

apples skookum

Potlatch“, Yakima, WA (image credit: eBay) :

apples potlatch

“The Skookum Injuns”, Wenatchee, WA (image credit: PicClick) :

apples skookum injuns

“Plen Tee Color”, Wapato, WA (image credit: Vintagraph) :

apples plen tee color

Chinook“, Selah, WA (image credit: YVMuseum.org) :

apples chinook

Siwash“, Bridgeport, WA (image credit: eBay) :

apples siwash

Hiyu“, Wenatchee (image credit: Amazon) :

apples hiyu

And then there’s “Indian Apple Ass” cigars — get it? a rebus of “Indianapolis”! (not apples, not from the PNW, and Indians were associated with cigars long before apples were; image credit: Cigar Box Labels) : 

indian apple ass

What do you think?
Kata maika tumtum?